Digital Marketing
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Digital Marketing
Creating a comprehensive digital marketing course involves covering a broad range of topics to equip learners with the necessary skills and knowledge. Here’s a structured outline of content you might include:
- Comprehensive strategy coverage and target audience understanding: Cover all key digital marketing strategies, including SEO, content marketing, social media, and PPC, while emphasizing the importance of thoroughly understanding and targeting the right audience.
- Automation, continuous monitoring, and data-driven optimization: Balance the use of automated tools with manual strategies, integrate continuous monitoring for real-time feedback, and focus on making data-driven decisions to optimize campaign performance.
- Emerging trends and mobile-first strategies: Keep up with the latest trends in digital marketing, such as AI and voice search optimization, and prioritize mobile-first strategies to ensure campaigns are effective across all devices.
Course Coverage
Introduction to key strategies like SEO, content marketing, social media, and PPC, with a focus on understanding target audiences, using analytics for data-driven decisions, and staying updated with emerging trends like AI and mobile-first strategies.
- Definition and scope of digital marketing
- Importance and benefits of digital marketing
- Digital marketing vs. traditional marketing
- Key trends and future of digital marketing
- Analysis of successful digital marketing campaigns
- Hands-on projects and real-world scenarios
- Group work and presentations
- Privacy concerns and data protection
- Ethical marketing practices
- Avoiding common digital marketing pitfalls
- Staying updated with industry standards and regulations
- Quizzes and exams
- Practical assignments and projects
- Certification upon course completion
INTERNSHIP
Kitez training program facilitates the students to get an opportunity to work on live projects to enrich their professional capabilities, develop their critical skills and enhance their overall personality.
PRACTICAL TRAINING
The Course curriculum is prepared by professionals from MNC to meet the demands expected in the IT industry. After completing the training students will be familiar with the Software development process followed in IT industry.
PLACEMENT SUPPORT
Every course in covered with interview point questions and real-time scenarios of what the company may look after from you.
Tools Covered
We teach Industry standard tools through the course
Tools
Google Analytics
SEMrush
Canva
MailChimp
Google Ads
Google Data Studio
